Skip to main content

The Most Dangerous Threat to Your Online Marketing Efforts | Copyblogger

Media_httpwwwcopyblog_bwbrn

Sonia makes an interesting point here. Don't put all your eggs in one basket when I comes to online marketing. I am not sure that many businesses do though. I certainly don't know of that many.

I suppose for a company, if you are investing heavily in custom software that is linked with Facebook / Twitter (or other) it's important to ensure that your software isn't tightly coupled to that particular social media route. If you are so tied in to using Facebook that it's going to cost thousands to move it to another place then you are at risk. If you work an abstraction above that you may be able to be saved from some of the fuss of a potential move onto another platform and you won't need to retrain content creators etc...

Comments

Popular posts from this blog

My home office upgrade wish list.

My home office is almost due an upgrade. I have been holding off until my youngest daughter is out of her cot as then we can finally dispatch the enormous monstrosity of a cot out from the kids bedroom and the drawers that are in my office can be banished giving me better access to my wonderful whiteboard. My other improvements will be purchasing a new, larger monitor. I currently work from a single 22ich Samsung which just doesn't cut it anymore, I did have two at some point but I can't recall what I did with it. I really enjoy using a touch screen so I think I will go for one of these 27inch Hannspree models that I have used before. I put a lot of hours in at home and whilst I have a reasonable chair I still tend to suffer with some back problems, so my next port of call will be to get a Varidesk for home. It works an absolute treat at work and just lets me switch stuff up when I feel like it. they take a reasonable amount of desk space up but I tend to leave my desk fairly

Making your domain less mutable

This happens regularly to me (and from my anecdotal investigation everyone involved in large / old projects). We need a new piece of functionality. I write it, it's beautiful and I win the internet. I have estimated 8 days (or 22.23 lol-points depending on how you live) and it's only taken 4 days. Ah, but then a very small; mostly ignored and very unimportant detail rears it's cruel head. You need to make it work with the code that exists already. This is normally in the form of saving to some pre-existing entities. Oh dear. You save everything through the various management / service classes that exist already and nothing works. So begins the next couple of days of horror. You find that you didn't set the work = true . Most of my woes in this area are caused by modifications at layer further down (or the stored procedure it finally ends up in) changing the object that I was trying to save or not saving part of the object because of some rule. So many errors

Creating star ratings in HTML and Javascript

I'd searched around a little for some shortcuts to help in doing this but I couldn't find anything satisfactory that included the ability to pull the rating off again for saving. I'd ended up coming up with this rather cheeky solution. Hopefully it helps you too! This is my first post in a while (I stopped blogging properly about 8 years ago!) It's strange coming back to it. Blogger feels very crusty and old by todays standards too.