Wednesday, 3 November 2010

20 Ideas for developing a social media strategy

I came across 20 tips for developing a social media strategy (via Nottingham EChampions http://www.echampions.co.uk). They stay fairly unspecific. I don't think they have attempted to put them in any sort of order.

 

It's interesting that I don't find it hard to actually create the connections and give the ability to share via social media. I think the hardest part is actually creating useful content and providing value. I have seen a lot of business start a twitter account up for example. They have been told that this is now essential for them. However once they get on there, they have nothing to say and no value to offer.

 

Fill My Belly is a great web site that allows you to order your take-aways online and then review the meal you have had. It's a great site and I use it too much. The reviews work as well. I complained about a meal I had and the restaurant contacted me and offered me a free meal, and asked me to change my review if I was happy with it. They have a twitter account - http://twitter.com/#!/fillmybelly. But oh dear! A quick read of the tweets makes for a depressing story. Pointless tweets and a meagre following of 53. If you wanted to add value why don't they tweet vouchers for their participating stores?

 

 

Anyway, the tips are linked below....

http://www.figarodigital.co.uk/editorial-article/the-OTHER-media/20-key-ideas-for-developing-a-social-media-strategy.aspx

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