An interesting take on mobile phone packaging

A nice take on mobile phone packaging. I noticed in the comments many people moaning about the actual practicalities of such packaging. I don't think I'll get caught up in such banter as the video is predominantly a channel to provoke thought about how to make our packaging more intuitive. 



[vimeo w=400&h=225]

Out of the box from Vitamins on Vimeo.


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